Now taking briefs for 2026

We build the brands
India remembers.

The Rishi Effect is a PR, branding, strategy and social media agency working with India's most ambitious businesses. Out of Prayagraj, across the country, since 2015.

Trusted across India's most established sectors
Hospitality
Resort groups, hotels & restaurants
Healthcare
Specialists, hospitals & clinics
Automobile
Dealership networks & groups
Public Affairs
Political leaders & campaigns
10+
Years building brands across India
200+
Brands transformed end-to-end
8
Industries served with depth
50M+
Media impressions earned
What we believe
Most brands compete for attention. The few that matter create their own. Our work is to build the cultural systems — the strategy, the story, the visibility — that turn a business into a name its category can't ignore.
Ristunjay Rao Rajput · Founder
Services

A complete agency,
under one roof.

From earned media to performance ads, we run every lever brands need to grow — without the cost and confusion of juggling four separate vendors.

PR

Public Relations

Political, healthcare and corporate PR. Strategic media placements, reputation management, and earned influence at scale.

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BR

Branding

Positioning, naming, identity systems and narrative architecture — the foundation every campaign sits on.

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SM

Social Media

Always-on management for Instagram, YouTube, Facebook and Google Business — paired with in-house content production.

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ST

Strategy & Consulting

Brand audits, market positioning, and personal branding for founders, doctors and political leaders.

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Industries

Four verticals
we know cold.

Decade-deep expertise in the categories where reputation, regulation, and revenue all collide.

Hospitality

Resort groups, boutique hotels and restaurants — building demand pipelines and brand authority that scale.

Healthcare

Specialists, hospitals and clinics — patient-first storytelling within careful regulatory boundaries.

Automobile

Dealership networks and brand groups — performance marketing tied to showroom-floor outcomes.

Public Affairs

Campaign management, leader positioning, and constituency-level narrative work.

From the Studio

Watch Rishi
at work.

Reels, brand films, talks and behind-the-scenes glimpses of how The Rishi Effect builds brands every day. Fresh content drops weekly on @therishieffect.

Founder Reel
The Rishi Effect, in 60 seconds.
A snapshot of who we are and why we build brands the way we do.
Brand Film
Inside a campaign shoot.
How an idea becomes a film — from boardroom to lens.
Studio Talk
Building brands from Prayagraj.
Why tier-2 India is the next frontier for category-defining brands.
Behind the Scenes
A day inside the studio.
Strategy decks, shoot calls, edits, launches — all in one frame.
Client Spotlight
A hospitality refresh in motion.
How storytelling rebuilt a resort group's category position.
Campaign Reel
Launch week, condensed.
The moment a brand goes from concept to conversation.
Featured Work

Outcomes,
not theatre.

Three engagements that show what a year inside The Rishi Effect actually looks like.

Brand names withheld for client confidentiality.

Hospitality / Brand Refresh
Rebuilt a regional resort group's identity, repositioned it for destination weddings, and rebuilt the booking pipeline from scratch.
3.2×
Organic enquiries in 9 months
Healthcare / PR & Positioning
Established a specialist surgeon as the most-cited voice in his sub-field across regional and national press.
42
Earned placements in 6 months
Automobile / Performance
Built a city-level digital lead engine for a dealership network — replacing four separate vendor relationships.
₹4.8 Cr
Attributable revenue, FY 25
Insights

What we're
writing about.

Field notes from a decade of building brands in India's heartland — for founders, marketers and category builders.

Brand
Why category authority matters more than reach in Tier-2 marketsA field-tested view from a decade working out of Prayagraj.
May 2026
Public Relations
The doctor's PR playbook: what works, what's regulated, what's wasted spendPractical guidance for specialists and hospital groups.
Apr 2026
Strategy
Why most hospitality brands lose 60% of their booking value to OTAsAnd how a direct-pipeline strategy actually changes the math.
Mar 2026
Careers

Build the next decade with us.

We're hiring strategists, social leads, content producers and PR managers who want to do their best work for India's most ambitious brands.

View open roles →

Have a brand worth building?
Start a conversation.

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+91 70432 06427 · hello@therishieffect.com · Prayagraj, UP